April 26, 2010
The new FIFA 2010 World Cup Ads are coming in at a faster rate now as the biggest sporting event in the world is quickly approaching. Coke’s latest attempt features transformer like Brazilian soccer machines playing a young African boy who is on a personal football journey. The song again showcases this summers football anthem “Waving Flag” by Canadian Artist K’naan. I’ve also included the credits to the people behind this ingenious ad.
Agency: Santo
Client: Coca-Cola
General Creative Director: Maximiliano Anselmo
General Creative Director: Pablo Minces
General Creative Director: Sebastian Wilhelm
Art Director: Maximiliano Anselmo
Copywriter: Pablo Minces
Producer: Ezequiel Ortiz
Producer: Alejandro Faldutti
Production Company: Paranoid US
Director: Edouard Salier
Executive Producer: Clathleen O’Connor
Executive Producer: Claude Letessier
Flame Artist: Christophe Richard
Flame Assistant: Amandine Moulinet
Producer: Anne Lifshitz
Graphic Designer: Yue Wu
Graphic Designer: Corentin Rouge
Graphic Designer: Marthe Salier
Graphic Designer: Damien Martin
Graphic Designer:Julien Michel
Graphic Designer: Xavier Reye
Graphic Designer: Florent Gombeaud
By PSavo