“Roger Milla” The History of World Cup Celebrations Coke Ad

April 28, 2010

At the ripe old age of 38, Roger Milla emerged as one of the superstars of FIFA’s 1990 World Cup in Italy. Milla scored four goals in that World Cup and celebrated each goal with a dance around the corner post. The soccer world never saw anything like it and it has changed that way football players celebrate goals ever since. As part of Coca Cola’s 2010 World Cup sponsorship campaign they pay tribute to the most famous African Soccer player in the world. In turn I am including the credits to this great advert.

Credits
Title: Roger Milla
Agency: Santo, Buenos Aires
Production Company: Park Pictures, New York
Director: Lance Acord
General Creative Directors: Maximiliano Anselmo, Pablo Minces, Sebastián Wilhelm
Creative Director: Matías Ballada
Art Director: Maximiliano Anselmo
Copywriters: Matias Ballada, Pablo Minces
Agency Producer: Ezequiel Ortiz
Executive Producer: Jackie Kelman Bisbee
Producer: John Bick
Editor: Angus Wall
Post Producer: Kimberly Colen
Sound: Animal Music
Mixer: Julián Alonso